The “Proudly Local, Going Global” Trend Accelerates in Australia

“Proudly Local, Going Global” is a global consumer trend first identified by Euromonitor as part of its Top 10 Global Consumer Trends for 2020. Since the onset of the Coronavirus, many of these consumer trends have shifted, but the Proudly Local, Going Global trend has been made stronger by COVID-19, especially in Australia. Disruptions in the supply chain and panic buying have highlighted the importance of localised supply chains, and thereby consumers to buy local and be more self-sufficien...