The Personal Touch: Direct Selling still Relevant to Beauty and Personal Care

In this episode of Globalcast, Daniel Latev, Head of Non-Store Retailing research at Euromonitor, discusses the direct sales aspect of beauty and personal care, and describes how consumers react to direct selling. Latev highlights: What makes direct sales relevant to the beauty industryHow direct sellers are performing against traditional retailers in the beauty industry The outlook for different types of products in direct sellingWhat consumers enjoy about direct selling