The Link Between Alcoholic Drink Consumption and Analgesics and Slimming Products in Latin America

The consumer view that a hangover is a chemical process that can be solved with chemicals helps explain the correlation between sales of alcoholic drinks and aspirin/ibuprofen in the four Latin American countries included in this study. When weight management products are added to the equation, these industry verticals form a chain that reaches far into the festive consumer culture in these markets.