The Impact of the Sochi Olympic Games on Russia’s Economy and Image

Russia invested a massive US$60 Billion into the preparation of the 2014 Winter Olympics games. The country is unlikely to see a return on its investment. However, Russia may exit the Olympics with a better international image if the games go well as incoming travelers will be greeted with up-to-date transportation, hotel accommodations and attractions. Companies such as Proctor and Gamble, Samsung and Coca-Cola have already launched massive advertising campaigns for the Olympics, bring...