The Impact of Omnichannel Shopping Trends on Online Shopping

Omnichannel shopping, a term used to describe consumers shopping between a number of different devices and channels, is impacting shopping trends in a number of ways. According to Euromonitor's survey results, many consumers are comfortable with completing all steps of the shopping process online, without ever seeing the product in person. One area where consumers are likely to blur the lines between physical and online retailers, however, is in showrooming. Showrooming occurs when a consumer...