The Impact of Omnichannel Shopping Trends on In-Store Shopping

Omnichannel shopping, a term used to describe consumers shopping between a number of different devices and channels, is impacting shopping trends in a number of ways. According to Euromonitor's survey results, consumers are turning to the internet to research products even if they end up purchasing products in stores. Brick and mortar stores should ensure that customers have a seamless experience between digital and physical stores.