The Impact of COVID-19 on North Africa and the Emerging Middle East

There are three major trends that Euromonitor International observed in the regions of North Africa and the emerging Middle East during the coronavirus pandemic. The first trend is stockpiling, where consumers hoarded basic staple foods such as pasta and rice as well as essential products. Secondly, we saw consumers trading down to lower priced brands from more premium ones. Finally, consumers switched from going to traditional stores to e-commerce out of necessity. E-commerce has historicall...