The Future BRICs in Alcoholic Drinks

In this episode of Globalcast, Euromonitor International analyst for Alcoholic Drinks, Spiros Malandrakis, comments on the emergence of four high potential growth markets, Nigeria, Philippines, Vietnam and Turkey, in the alcoholic drinks industry. Mr. Malandrakis' discusses key drivers such as rising urban populations and westernisation trends proving necessary for success. Learn about: The main characteristics of Nigeria, Philippines, Vietnam and Turkey identifying the ...