The Changing Landscape of Consumer Health Distribution

Vitamins and dietary supplements saw a high value growth in 2015-2020 due to an increased demand from consumers looking for products related to both immunity and general health. COVID-19 left the industry in a reactive state, with many categories and ingredients limited as consumers focused on the coronavirus. E-commerce doubled in value sales over 2015-2020, mainly due to consumers not wanting to visit stores during the pandemic. This is going to change the landscape of consumer health distr...