The Big Question in Indian Internet Retailing: Will Flipkart Merge with Myntra?

The internet retailing channel in India is in a transitional phase. It is at a point where it is becoming one of the most used retail channels in the country, especially among the urban population. Both Flipkart and Myntra entered internet retailing in India in 2007 and have been able to change consumer perception of the channel. This has led to an increase in acceptance of online retailing and improved sales in this channel for many industries. Now there is speculation that these two co...