The All-Natural Trend in Sports Drinks and Hydration

Sports drinks along with the wider hydration market are trending towards all-natural ingredients. Currently, this trend can be seen in coconut water, maple water, birch water and other plant waters. One trend coming to the forefront of this market is taking elements of products that are traditionally marketed towards performance athletes and marketing them towards the everyday consumer. As exercise habits continue to become more regimented, sports drinks and sports nutrition will become more ...