Sustainability in Fashion: Intention vs Action

In the aftermath of COVID-19 lockdowns, stark tensions and contradictions have arisen in many parts of the world. Behavioural tensions and responses range from empathy and a growing sense of community to a “me first” attitude of self-interest; from a “more is less” approach to consumption to indulgence spending and comfort clutter. Consumer behaviours towards sustainability in fashion are characterised by a tension between opposing trends, especially in an age of overconsumption: are shopp...