Sportswear Trends in Eastern Europe

Sportswear in Eastern Europe recorded positive growth in 2012, driven by large sporting events such as UFEA EURO 2012 and the Summer Olympics in London. Both events helped boost sales of sportswear in the region and helped major brands that sponsor athletes, such as Adidas. Eastern European consumers are also trying out nontraditional sports for the first time, such as snowboarding and mountain biking, helping drive growth.