Sportswear Growing in Major European Markets

Sportswear is growing more quickly in major European markets than anywhere else in the world, states Magdalena Kondej, head of apparel research at Euromonitor. Russia’s growth has been especially dynamic with major sportswear retailers looking to enter the country as growth continues. Adidas has planned over 1,200 shops to open in Russia through 2015, and Nike plans to enter the country as well. Brand oriented rivalry in Russian youth culture makes expansion particularly important for sportsw...