Procter & Gamble Launching Tide Pods in the US

Ian Bell, head of home care and tissue and hygiene research at Euromonitor International, discusses Procter & Gamble's launch of Tide Pods in the United States. The pods are a quick dissolve detergent meant to be dropped into one load of laundry as a liquid soap alternative. Tide Pods have been delayed since summer 2011, and Bell discusses if wary US consumers are ready for a premium laundry product post-recession. Laundry tablets never really gained a foothold in the US, mainly...