New Private Label Launches Forecasted to Succeed in Finland

After years of inactivity in the private label market, two of Finland’s largest grocery retailers are launching private label lines. S Group is launching Kotimaista, which will consist of four hundred products and Kesko is releasing a private label series called K-Menu. Private label shares are on a constant increase in Finland and these products are not seen as an economy alternative, therefore these launches are forecasted to be successes.