Monthly Health Series: Health Trends in Sports Nutrition

Consumers in Western Europe continue to be highly health- and appearance-conscious. Reflecting this was a health and fitness presence across many consumer goods markets, such as packaged food, consumer electronics and fashion (with the rise of athleisure in clothing and footwear). The use of specialised sports nutrition products as a means to achieve optimum health and fitness has taken the sports nutrition category well into the mainstream domain. Over the next five years, women and agei...