Liquid Concentrates in Norway: A Success Story

Scandinavian countries rank among the biggest consumers of liquid concentrates in the world, with two brands driving growth towards reduced-sugar concentrates. The brands - Fun Light and ZerOH! are owned by Norwegian companies Orkla Foods and Lerum, respectively. These brands are targeting different consumer groups than competitors; going after young; health-conscious women concerned about cutting down their sugar intakes. Much to the benefit of these brands, the population of young women in ...