Less is More, or More for Less? How Inflation is Reshaping Brand Experiences

With prices skyrocketing, how can brands balance the conflicting consumer desires to have heightened experiences AND simplified inexpensive options? Senior Industry Manager, Caroline Bremner, explains how Euromonitor's Megatrend "Experience More" is transforming in the current climate. Inflationary pressures are eating into consumers’ discretionary spending, yet the desire for experiences regardless of channel – in real life or the metaverse – remains unabated. Brands are adopting a ‘less is...