Korean Foodservice and Culture Enjoying Popularity in China

Korean culture and foodservice is gaining massive familiarity in China, boosted by the success of television shows such as “My Love from the Stars” and “The Heirs”. These shows, which are especially popular with young Chinese women, are sparking a new interest in Korean culture and creating a surge in Korean foodservice chains in China. In fact, some popular Korean television shows frequently film at coffee shops that have Chinese locations, fuelling demand. In the future, Korean foodservice ...