Key Elements for Success in Global Packaged Food

Following his presentation at Gulfood 2012, Lee Linthicum, head of food research at Euromonitor International, discusses how packaged food manufacturers can thrive in an increasingly difficult global environment. In this episode of Globalcast, Linthicum reviews the four key elements that consumers are looking for from their food products. These include: TasteIndulgenceHealth & wellness attributesConvenience and easy preparation If food products can have these four elements, they...