Internet Retailers Compensating for In-Store Experience

As internet retailing in the clothing and footwear industry continues to grow, online retailers find themselves attempting to compensate for certain trends that can only be achieved by shopping in-store. For example, as it is impossible to try on clothing before buying it online, internet retailers are making it increasingly easier to return and exchange items and are even exploring virtual fitting rooms. Also, as many clothing purchases are emotionally driven, internet retailers are using co...