Indian Fashion Companies Invest in Coronavirus-led Innovations

With coronavirus and subsequent lockdowns stopping end-to-end operations in India, fashion players are facing tough times. Many companies are projected to scale down operations, since this is the only way many of them will survive. A reduced demand for fashion due to home seclusion and social distancing norms has further impacted fashion companies in the country. However, consumers are now aware that living with COVID-19 is inevitable, and are seeking ways to limit exposure. This is cr...