"Glocal" - Multilayered Consumer Buying Preferences

In this episode of Globalcast, Daphnie Kasriel, Countries and Consumers Research Editor at Euromonitor discusses the term "glocal" and how it relates to multilayered consumer buying preferences. Learn about: What 'glocal' meansWhat is moving consumers to favour local consumption?What kinds of local purchasing choices are consumers making in 2011?Why it is important for brands to recognise global consumptionWhich type of consumption appeals to emerging markets?