From Prescription to OTC and back again: What do Switches mean for Certain Drugs?

In this episode of Globalcast, Head of Global Consumer Health Research, Samantha Chmelik, discusses “switching” in the consumer health industry and what switches could occur in the near future. Hear about: What a "switch" is in regards to the health care industryWhat factors determine if a switch is warranted What the opportunities and challenges are for future switches