Fashion Friday: Collaboration Between Packaging and Fashion Designers

Brand owners are increasingly trying to enhance the experience for end consumers, and a number of different products have launched with ties to fashion, drinks, beauty and even foods that seek to achieve this. For instance, bottled water brand Evian is getting a brand revamp courtesy of New York designer Alexander Wang, and liquor brand Disaronno has partnered with Italian designer Roberto Cavalli. In food categories, confectionery brand Kit-Kat has launched a luxury version of its ...