Could Birch Water be the next Coconut Water?

Euromonitor Podcasts - Ein Podcast von Euromonitor International

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Birch water, which is extracted from the liquid absored by birch trees, has been consumed by Eastern European and Nordic countries for decades and recently discovered by health enthusiasts who claim it as the next 'miricle product'. Similar in chemical makeup to coconut water, the drink is low in calores and cotains essential vitamins and minerals. However the extraction process is tedious and the shelf life is short. If marketed correctly, birch water could go head to head with coconut water.

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