Coronavirus Highlighting Values, Missions, and Purpose Driven Businesses

COVID-19 has brought a new consciousness that goes far beyond compensating for a company's negative impact on people and the planet. Consumers are reassessing what they value the most, turning their backs on excess buying and demanding more from the companies they purchase from and work for. Businesses need to embed sustainability into their values, focus on diversity and inclusion and embrace digital transformation as the world moves through and beyond the pandemic. In the context of signifi...