Cider: The Next Big Alcoholic Drink in the United States

The hard cider market in the US is growing rapidly, coming from a relatively weak market share in alcoholic drinks, to strong growth in just three years. Cider is a gluten free drink that not only appeals to the health conscious US market but also appeals to female consumers - something many bottled alcoholic drinks do not. Euromonitor predicts strong cider growth in the US during the next five years.