Chipotle’s TV Show – Connecting to Consumers on a Deeper Level

Fast-casual operator Chipotle is known for its sustainable practices and non-traditional advertising, but the chain is headed into new territory by launching an online TV show called “Farmed and Dangerous” premiering on Hulu.com. The show is a satirical look at the industrial farming industry in a similar vein to the company’s recent animated videos. With this show, Chipotle wants to connect to its core audience through shared values, symbolically uniting with its customers for a cause. The c...