Changing Consumer Trends in Latin America

As of late October, Latin America has the largest number of active cases of the coronavirus in the world. The area is also seeing some of the worst economic impacts - according to Euromonitor’s estimates, updated in October 2020; Peru, Argentina and Mexico are seeing some of the biggest consequences in terms of yearly GDP variation in the region with projected declines of 13%, 12.5% and 10.5% for this year. Consumers have reorganized their priorities during this year and are being forced to r...