Beauty and Personal Care in Western Europe: Trends Defining the Region

Social occasions and travel have made a comeback, boosting the recovery of fragrances, colour cosmetics and sun care in Western Europe. But what about hand sanitiser? Has its hero moment come to an end? With inflation now in the mix, consumers want their beauty products to do more. New beauty trends (hint: multifunctionality) are emerging in the region as pandemic-related changes subside. What are consumers looking for in their personal care products today and where are they buying them? Li...