Baby Juice Leads the Way in Uncommon Russian Baby Food Market

Baby food is a niche product in Russia with consumers preferring to serve baby juice to their infants. Dominated by local players, Russia’s baby juice market is almost completely produced inside the country with high sales attributed not only to babies, but even older children and adults. The product is seen as safer and more natural due to the country’s strict production requirements. The ongoing baby boom in Russia will continue driving innovation for the category.