Alcoholic Drinks Will Suffer but Survive In Light of Coronavirus

Although alcoholic drinks sales recorded a slight, short term uptick due to stockpiling before worldwide lockdowns, the industry will lose a massive number of sales due to the closing of bars and restaurants along with the cancellation of a number of sports leagues, concerts and festivals. As the global economy continues to spiral, premiumisation and craft in alcoholic drinks will suffer as consumers trade either down or across in their purchases. However, it's important to remember that alco...