Alcoholic Drinks on the Rise in the United Arab Emirates

Alcoholic drink sales are on the rise in the UAE, driven mainly by consumers going out to more hotels, bars, and restaurants. Sales are also getting a boost from tourists, who are spending more time and money in the UAE's nightlife scene. Vodka, which is popular among younger consumers in the country, is a key growth category. The trend of cocktail drinks is not just pushing sales of regular vodka, but flavored vodka as well.