A Bar and Grill with Chinese Characteristics: The Rise of “Local Foreign” Restaurant Chains

Michael Schaefer, Head of Beverages and Foodservice, discusses the growing importance of locally-developed concepts serving foreign items tailored to local consumers. Commonplace in developed markets like the UK and US, where chains like PF Chang’s or Wagamama offer modernised, localised takes on foreign cuisines, such concepts are also beginning to appear in markets like China or the UAE, reflecting a growing assertiveness among consumers in these markets.