"The Importance of Brand Storytelling on Social Media" - Meg Coffey from Coffey & Tea

If you manage the social media accounts of multiple brands, within an agency or freelance, for example, this episode will motivate you and give you some great tips to keep a level head and shoot for the stars ⭐ The interview covers topics such as: How to tell the perfect story to sell your product or service on social media (and how to tailor it to the audience you're targeting!) Social media and mental health - how to be happy and have a happy team Letting go of unhelpful metrics to focus on the money-makers 💵 Hope you love this episode and find Meg as insightful as I did!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Om Podcasten

esm² shows you what social media doesn't: the strategies and hidden techniques of the people working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates. Ever wondered how influencers and brands produce and share the quality content that we get inspiration from anytime we scroll down our personalized feeds? I am Emily from Iconosquare (a social media analytics platform) and I interview top brands, renowned influencers, and humble agencies doing the all legwork with one goal in mind: to understand what happens backstage of their social media strategies. Patagonia, Mike Horn, Sea Shepherd, Wix, UCLA, FC Barcelona... Their social media managers, CMOs, or acquisition specialists share their day-to-day organization, learnings, and goals with me. With one single motto that I share with them producing this podcast: to ultimately resonate with their communities. Tune in with me for exclusive, valuable stories, every time! Hosted by Ausha. See ausha.co/privacy-policy for more information.