"Selling Cars on Instagram" - Rob Van Loock from MyGuest

Ever wished you could shop for your new car on Instagram or Facebook?  Well, the truth is you can!  But not without the help of some expert marketing and a passion for the automotive industry, in the shape of MyGuest - the digital agency based in Brussels, specializing in automotive. These guys are real experts in their game! I had the opportunity to talk to Rob Van Loock, Sales and Account Manager for MyGuest, and wasn't disappointed with the tips and stories he had to share. Listen up 🎧

Om Podcasten

esm² shows you what social media doesn't: the strategies and hidden techniques of the people working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates. Ever wondered how influencers and brands produce and share the quality content that we get inspiration from anytime we scroll down our personalized feeds? I am Emily from Iconosquare (a social media analytics platform) and I interview top brands, renowned influencers, and humble agencies doing the all legwork with one goal in mind: to understand what happens backstage of their social media strategies. Patagonia, Mike Horn, Sea Shepherd, Wix, UCLA, FC Barcelona... Their social media managers, CMOs, or acquisition specialists share their day-to-day organization, learnings, and goals with me. With one single motto that I share with them producing this podcast: to ultimately resonate with their communities. Tune in with me for exclusive, valuable stories, every time!