"Engaging Football Fans with Bespoke Content" - Christian Millar from 9024 Media

Whether you do social media for celebrities, as a freelance SMM or from within an agency, or you're just a big sports fan, this episode of esm² ought to leave you begging for more! Christian Millar works at 9024 Media, a digital agency specialising in football players' social media presence. As Head of Player Services, Christian's job is to ensure that everything runs smoothly for the players signed up, to meet their nearest and dearest, listen to their social media needs and alongside his team, produce content for each individual player's social media accounts. I mean, if you're a fan of football and social media, this job is like a dream! Christian has a lot to offer and some cool stories to tell. Hope you find this episode as insightful as I did!  

Om Podcasten

esm² shows you what social media doesn't: the strategies and hidden techniques of the people working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates. Ever wondered how influencers and brands produce and share the quality content that we get inspiration from anytime we scroll down our personalized feeds? I am Emily from Iconosquare (a social media analytics platform) and I interview top brands, renowned influencers, and humble agencies doing the all legwork with one goal in mind: to understand what happens backstage of their social media strategies. Patagonia, Mike Horn, Sea Shepherd, Wix, UCLA, FC Barcelona... Their social media managers, CMOs, or acquisition specialists share their day-to-day organization, learnings, and goals with me. With one single motto that I share with them producing this podcast: to ultimately resonate with their communities. Tune in with me for exclusive, valuable stories, every time!