"Challenging Stereotypes on Social" - Yaron Jacobs from Sloggi

Sloggi is one of those household brand names that everyone is familiar with. So it may surprise you to know the intricacies of what happens behind the scenes of the brand's social media channels. Yaron is a true expert in social media strategy building, and has a lot to teach us about storytelling and marketing versus simple advertising on Instagram in particular. Check out this episode without hesitation. And go follow @sloggi on Instagram now!

Om Podcasten

esm² shows you what social media doesn't: the strategies and hidden techniques of the people working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates. Ever wondered how influencers and brands produce and share the quality content that we get inspiration from anytime we scroll down our personalized feeds? I am Emily from Iconosquare (a social media analytics platform) and I interview top brands, renowned influencers, and humble agencies doing the all legwork with one goal in mind: to understand what happens backstage of their social media strategies. Patagonia, Mike Horn, Sea Shepherd, Wix, UCLA, FC Barcelona... Their social media managers, CMOs, or acquisition specialists share their day-to-day organization, learnings, and goals with me. With one single motto that I share with them producing this podcast: to ultimately resonate with their communities. Tune in with me for exclusive, valuable stories, every time!