B2B2C strategy on Social Media: Bringing Wellbeing to the Workplace - with Valerie Boldrin from Gympass

Starting off season 2 with a bang 💥 For this first episode of the new season of esm², I was honored to interview Valerie Boldrin, Senior Director of Communications at the one and only Gympass. An absolute well of knowledge, Valerie tells all about Gympass' social media strategy and how they are able to connect and engage both with businesses and prospective consumers through their social channels. If you love social media and wellbeing at work, this episode will not disappoint! Check out @gympass on Instagram once you're done listening!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Om Podcasten

esm² shows you what social media doesn't: the strategies and hidden techniques of the people working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates. Ever wondered how influencers and brands produce and share the quality content that we get inspiration from anytime we scroll down our personalized feeds? I am Emily from Iconosquare (a social media analytics platform) and I interview top brands, renowned influencers, and humble agencies doing the all legwork with one goal in mind: to understand what happens backstage of their social media strategies. Patagonia, Mike Horn, Sea Shepherd, Wix, UCLA, FC Barcelona... Their social media managers, CMOs, or acquisition specialists share their day-to-day organization, learnings, and goals with me. With one single motto that I share with them producing this podcast: to ultimately resonate with their communities. Tune in with me for exclusive, valuable stories, every time! Hosted by Ausha. See ausha.co/privacy-policy for more information.