LIFTS Episode 12 - IKEA’s New Fitness Collection, Apple’s Rumored Acquisition of Peloton, Lululemon & DEI, Plus Elon Musk & Bryan Johnson

Welcome back to L.I.F.T.S, bringing you the Latest Industry Fitness Trends and stories hitting the headlines and stirring up some debate.   This week’s episode covers some big headlines as hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, discuss some of the fitness, health and wellbeing stories hitting the headlines.  Every week, our hosts discuss the breaking news, providing their own perspective on the headlines whilst provoking thoughts and conversations. In today’s slightly extended episode, discussions cover: Muscle Centric Medicine and its link to longevity. IKEA’s entry into the home fitness market and the potential impact. Apple acquiring Peloton – insights, feasibility and impact.  Patent infringement in the Fittech and Wellness industries. Apple’s brand image versus its commercial objectives. Diversity, Equality, Inclusion (DEI) – can brands be everything to everyone? Bryan Johnson’s anti-aging Blueprint project. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/