Ep 316 - Crushing the Fitness Business, One Rep at a Time | Hardcore Fitness CEO Larry Nolan

On this week’s episode of the Escape Your Limits podcast, our guest is Larry Nolan. Having narrowly avoided slipping into a life of crime during tough, poverty stricken, teenage years, Larry Nolan has gone on to build an impressive fitness empire.  In addition to launching Hardcore Fitness Gyms supporting more than 20 franchised sites and recognized by Inc Magazine as one of the fastest growing private companies in the US, Larry is founder of Hardcore Nutrition and creator of I.L.I.F.T Technology, a digital coaching system that supports people safely and effectively through group exercise routines. He is also the owner of Bulletproof Fitness, a company creating quality, no compromise, multi-use fitness equipment. Throughout his career, Larry has overcome many hurdles to retain his position as one of the fitness industry’s most resilient disruptors and accomplished innovators. In this episode of the Escape your Limits Podcast, Nolan talks about:   Steering Hardcore Fitness Gyms successfully through the global pandemic. The growth in popularity and practice of strength training. The importance of personalized training even in a group training environment. Challenges of running a franchise business. Recovering from a post pandemic membership turndown. Adapting after the demise of social media lead generation.  Building a fitness equipment brand. Fighting off equipment innovation copycats. The power of community. To learn more about Larry Nolan, click here ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/