The Brain Behind Nike’s Brand with Nike’s Former CMO

#23: I meet Greg Hoffman, the brains behind Nike’s marketing campaigns as the former Chief Marketing Officer. A global brand leader, Greg held marketing, design, and innovation leadership roles at Nike for over 27 years. He shares with us his life at Nike, to show you how you can use emotion and design to build insanely powerful branding, create a movement, and harness both the art and science of constructing a brand image.  Read Greg’s book: Emotion by Design: Creative Leadership Lessons from a Life at Nike Special thanks to our partners: Webull (free stocks) - erikataughtme.com/invest Aura - erikataughtme.com/aura Bilt Rewards - erikataughtme.com/bilt I’m running a free “Save $1,000 Challenge” to teach you creative strategies to save money. It’s 5 days long and starts on Monday. Grab your free spot here: https://Erika.com/go Thanks for tuning in and come back every Tuesday for a brand-new episode! Make sure you hit the follow button to get notified.  Prefer video or want closed captions?⁠ Watch this episode on YouTube. Did you enjoy the episode?⁠⁠ Please leave us a review here⁠⁠ https://erika.com/review : (just scroll to the bottom and tap on “leave a review”) It really helps the podcast especially since we’re just getting started. Even just a sentence is perfect! Follow the podcast @erikataughtme across platforms.  ⁠Connect with me on Instagram.⁠ https://www.instagram.com/erikankullberg/ For more information, go to⁠ www.erikataughtme.com/⁠ Get on my personal finance & investing course priority waitlist here https://erika.com/3D-money  Get my Mastering YouTube course, to learn how to grow a YouTube following and monetize it https://erika.com/mastering-YT  ⁠Get more of my free resources. https://erika.com/all-links