Why Employees Need To Share More Than Company-Branded Content

One of the big mistakes companies make when wanting to activate employees to share on social media: The content is all company links or about their product/service. Do you want long-term success with employee social advocacy? Do you want employees to consistently share, engage with, and create content? Empower their social voice, mix up the content they can post through your platform, give them more content mediums beyond just links.