Why Companies Fail To Get Employees Advocating On Social Media

As more organizations explore social media at work and activating employee personal brands in their strategies, many businesses struggle to make their program work. They implement a process or tool, don’t see results quickly enough, and deem the social program a failure, concluding that this concept is all hype.  But why do some organizations struggle? And how can they avoid the common pitfalls to generate authentic social media ROI?