Mark Bilotta (OutSystems): The Biggest Mistake Marketers Make on Social Media

Mark Bilotta, Social Media and Communications Manager at OutSystems, shares his thoughts on the biggest challenge social media marketers face today: talking at vs. talking with your audience. You'll learn why companies are stuck having one-sided conversations, how to get out of that rut by being a helpful resource, and what The Matrix trilogy taught Mark about driving audience engagement. Want to learn more about social media marketing? Visit everyonesocial.com/blog