How Can Companies Support Employee Personal Brands?

Often, when you hear the term “influencer marketing,” you think of celebrities or people with millions of followers. Yes, these are influencers, but the truth is that everyone has their own set of skills, views, and insights. That’s why we believe any employee can be an influencer in their own way. And as more companies experience success from embracing employees’ social networks, personal branding becomes even more of a must-have branding strategy.