Why Employer Content Marketing?

“Choose a job you love, and you will never have to work a day in your life." Confucius. 85% of employees aren't engaged or actively disengaged. That's $7 trillion in lost productivity. You may recognise these ominous numbers from Gallup's State of the Global Workforce Report. It's pretty important for organisations to have happy and engaged employees! I believe attracting the right talent is the Number 1 challenge facing organizations, and that content marketing is the answer. This episode talks about the why and what of Employer Content Marketing. Thx for Listening. Chris Le'cand-Harwood [Director & Strategy Lead at the Content Marketing Pod Ltd - www.contentmarketingpod.com]