The role of content marketing and onboarding with Sarah Wardle from CA3

In this episode I'm featuring a chat I had on another podcast. CA3's Cup of Tea series is hosted by Sarah Wardle. Sarah's also an ex-teammate from back in the day when she was starting out in the industry. So it was great catching up with her. Onboarding is a big part of their business [they've some great onboarding tech call Eli]. So this episode is about content marketing and what it means for onboarding. Enjoy the chat and don't forget to subscribe or follow to both podcasts. Links that we mentioned: The Cup of Tea series podcast: https://anchor.fm/ca3 CA3's onboarding software, Eli: https://www.cathree.com/onboarding/ The Daily Goat Vlog: https://www.linkedin.com/company/the-goat-agency/videos/ The WeAreNetflix podcast: https://www.chrislch.com/post/podcasts-the-next-big-format-in-employer-marketing RAD Award winner: https://radawards.com/2020/en/page/2020-winners